Why Honma makes the best golf clubs in the world.

BERES 10 Series

INSPIRATION: EDO KIRIKO. The traditional Japanese art of precision-cut glass

The roots of Edo Kiriko date back to 1834, when master Kyubei Kagaya began creating intricate patterns on clear glass, inspired by the British style of cut glass. The importance of this art to Japanese culture is also reflected in its history – as early as 1853, this glass was presented to Commodore Perry upon the arrival of the Black Ships.

Today, Edo Kiriko is a symbol of Japanese craftsmanship at its finest. In 1985, it was designated a traditional craft of Tokyo, and in 2002 it was granted the status of a national traditional craft. This history and precision are reflected in the design of Honma Beres.

Masterful craftsmanship techniques

• Deep Colors
  Cutting glass in rich, deep shades – especially black – requires an exceptional level of skill. Only the most experienced artisans with years of practice are capable of this technique.
• Two-Tone Overlay
  A unique technique in which layers of different colors are applied to an amber base. The result is a fascinating gradient effect that gives the design depth and dynamism.
• Kiku-Tsunagi
  One of the most iconic and highly respected patterns. It is an exceptionally intricate motif whose creation requires advanced cutting techniques. Only true masters of the craft can execute it with absolute precision.

When BERES meets Edo Kiriko

When the precision of the BERES series combines with the art of Edo Kiriko, something more than just a golf club is created. It is the moment when the brilliance of masterful craftsmanship perfectly merges with uncompromising performance and distance.

You will feel the difference the moment you first place the club behind the ball. Once it becomes a part of you, a quiet sense of pride awakens within. This is not just golf. It is sport elevated to an art form. Created by masters, born from the legacy of their ancestors.

Honma is a brand that represents luxury, precision and the highest quality in the world of golf.

Since its founding in Japan in 1959, Honma has earned a reputation for handcrafted golf clubs that combine traditional craftsmanship with the latest technologies. In this article, we will look at what makes Honma so exceptional, explore the performance differences between their star-rated BERES 10 models, and focus on the uniqueness of the ARMRQ shafts.

Quality of craftsmanship and materials

Every Honma club is the result of meticulous work by experienced artisans known as “Takumi”. These masters devote hundreds of hours to producing each club, paying attention to every detail and using only the highest-quality materials. This approach ensures that every club is not merely a tool for playing golf, but also a work of art.

Technology and innovation

Honma continually invests in research and development to offer its customers the latest technological innovations. Its clubs use advanced materials and design elements, such as ultra-thin heads, optimized centers of gravity and premium shafts, which enhance performance and accuracy.

The uniqueness of ARMRQ shafts

One of the key factors that set the BERES series apart from the competition is its ARMRQ shafts. These shafts were developed to make it easier to make contact with the ball and enable a higher ball flight. Honma deliberately reduced the number of fiber axes in the shafts, achieving a 17% weight reduction compared with previous models without sacrificing strength, thanks to the use of highly elastic 70t fibers.

The BERES 10 series represents the pinnacle of Honma’s product range. These clubs are designed for players seeking the very best in performance and luxury.

Star-rating system

The star-rating system for BERES 10 models ranges from 2 to 5 stars:

• 2 stars: The entry level, offering high-quality craftsmanship and solid performance.
• 3 stars: Improved materials and technologies for a better feel and greater control.
• 4 stars: Premium materials, advanced technologies and a higher level of craftsmanship.
• 5 stars: The highest level of luxury, with the most advanced technologies, exclusive materials and maximum attention to detail.

Performance differences between BERES 10 models

The differences between the individual star-rated models are evident in several key areas:

1. Shaft materials: Higher-tier models use advanced carbon materials such as Torayca® M40X and T1100G, which provide greater strength and flexibility. These materials increase compressive strength and elastic modulus, resulting in improved stability and performance.
2. Shaft technology: In the higher tiers, the shafts are designed with a shifted kick point and improved torsional recovery force, contributing to greater clubhead speed and directional stability.
3. Design and aesthetics: Higher-tier models often feature luxurious elements such as gold or platinum decorations, which not only enhance their aesthetic value but also contribute to improved club balance.
4. Personalization: Models with more stars offer greater customization according to the player’s individual needs, including adjustments to the shaft, grip and other parameters.

• ARMRQ FX 2 Star: The kick point is positioned closer to the grip, making it easier to time the swing tempo and reducing unwanted spin. The shaft’s flexibility enables a high ball flight and a predictable direction and shape.
• ARMRQ FX 3 Star: The use of the highly elastic TORAYCA® M40X material increases clubhead speed while reducing shaft torque at the tip, resulting in improved stability and performance.
• ARMRQ FX 4 Star: The kick point is shifted closer to the head, further increasing swing speed. The improved shaft structure reduces deformation and torque, contributing to higher initial ball speed and exceptional stability.
• ARMRQ FX 5 Star: From this level onward, the shaft’s bias layer is reinforced to generate strong torsional recovery force. This ultra-premium shaft achieves maximum distance and stability.

Why choose Honma BERES 10

Investing in a BERES 10 model means acquiring a club that has been carefully designed for maximum performance. Players can expect:

• Greater distance: Thanks to advanced materials and technologies, you can achieve longer shots.
• Better control: Precise craftsmanship provides improved feel and control over the ball.
• Exclusivity: Owning a Honma club is also about prestige and recognition of quality.
• Customization: The ability to adjust the club to your own needs ensures that you get a tool perfectly suited to your playing style.

Honma sets the standard in the golf industry through its commitment to excellence. The star-rated BERES 10 series with its unique ARMRQ shafts offers players a unique combination of outstanding performance, luxury and aesthetics. Regardless of whether you are a professional or an enthusiastic amateur.