DEMO Fairway Callaway Elyte

New Tungsten Speed Wave for consistently high ball speed
Clubs numbered 3–7 now feature a 35g Tungsten Speed Wave weight positioned low and forward in the clubhead. This promotes higher ball speed by reducing energy loss at impact. This innovative construction is especially helpful on shots struck lower on the face, where the greatest losses in speed and distance typically occur.

New Step Sole for more efficient turf interaction and improved center-face contact
The newly developed Step Sole is designed to minimize turf drag and improve the smoothness with which the clubhead moves through the turf. Inspired by extensive testing and the proven Apex UW design, this enhancement ensures cleaner contact with the ball and consistent results across various surfaces. Golfers can more easily strike the center of the face and rely on consistent distance and accuracy.

Ai 10x Face for optimal launch and precise dispersion
The latest Ai10x Face features up to ten times more control points than the previous Ai Smart Face, significantly improving ball speed while also tightening shot dispersion. Combined with the C300 Face Cup construction, it helps deliver extremely high speeds, optimal trajectory, and excellent control over the ball. The result is longer shots and a more reliable ball flight toward the target.

Ai 10X Face, progressive shaping, and a wide range of models
Thanks to its refined head shape and wide range of options, the Elyte line delivers consistent shots with a neutral ball flight, making it ideal for players seeking balanced performance without unwanted sidespin. In addition, the 3W and 3HL models feature an adjustable hosel, allowing fine-tuning of the loft and shot shape. Golfers can therefore customize their club precisely to suit their needs and playing style.